A four week Public Information Campaign took place in March 2017. The aim of this campaign was to inform as many members of the public as possible about SPIRE and give them the opportunity to ask questions or opt out.
The campaign involved adverts on Scottish radio stations, in newspapers and online, and posters being displayed in General Practices as well as other publicly accessible places such as community centres, libraries and pharmacies.
In parallel, the public-facing website with more information and FAQs (spire.scot) went live. An NHS inform help line was made available in addition to the web form for patients to ask questions about SPIRE.
All practices were supported by a Practice Toolkit containing posters, leaflets and templates for letters and text messages to patients, which was sent to practices in February 2017.
All patients have the option to opt out of SPIRE at any time. An opt-out form is provided for practices who would like to use it to support patient opt-out, following feedback from Pathfinder practices.
Both the SPIRE leaflet and opt-out form are available in English, Arabic, Mandarin, Polish and Urdu, and an easy-read version. Other languages are available on request.
Patient representatives and General Practitioners have been involved in reviewing the public information materials and the Patient FAQs on the public-facing website.